Lookalike Audiences Are Not Limited To Facebook

Target your Facebook ad audience based on your bot's users. The parameters for calculating Customer Lifetime Value will be different depending on your business or industry, and the potential drawback in Facebook's new feature is that it doesn't calculate lifetime value for you; rather, to use the new ad features, you will need to provide Facebook with your own customer list with a column for each customer's lifetime value.

I've created lookalike audiences from video engagement. Digital marketers are on a perpetual quest to use data to understand their customers. Pro tip: Once you've created your advanced WCA, you can also create a lookalike audience from it in order to find people similar to those in your WCA.

A smaller lookalike audience is more targeted. For example, if the lookalikes use the 1% option for size, combining them into one ad set increases the audience from 2 million people to about 6 million people. Input the buyer names and location of the customers who have recently purchased items in your Amazon Store.

Although email and website traffic are super-powerful, Facebook engagement audiences have been evolving recently and include some fun options. We excluded the 1% and 5% lookalike audiences from the 10% lookalike audience when setting up the experiment. You just created you first Lookalike Audience.

These are the users that you want to replicate in your lookalike audience. What's in it for Social Media Managers: even if you don't actually run Facebook Lookalike Audience based on cutsomer lifetime value campaigns, you can learn a lot about who your most valuable customers are for targeting & publishing purposes.

Create an audience of people who have watched a big part or all of it (it depends on the length of the video). Okay so really that's all there is on Facebook Lookalike Audiences, it's very sort of straightforward. You have a refined, specifically targeted audience - who've shown interest in your business - to re-engage with a value-driven Facebook ad.

Refining your targeting to look for action-based attributes can result in warmer and narrower audiences. That makes it a great retargeting tool, as people who are your current customers are more likely to buy once again or upgrade. One of the easiest ways to grow your Facebook Page is to target one of your Lookalike audiences.

We create multiple custom audiences, using audience manager” or analytics. Here you can choose a list, a tracking pixel or a page to inform your Lookalike Audience. When you add more subscribers or customers, they are not automatically added (or subtracted) from your custom audiences.

Your third custom audience should be All Customers” and base that audience on visits to your post-purchase thank you pages after they have bought your product. Next, you'll see the Facebook Ads Manager audience creation page. Your source audience must contain at least 100 people from a single country and your lookalike audience will include people from the country(-ies) you specify.

This can mask the importance of optimizing seed audience size since a seed audience of 500 people will provide about the same reach as a seed audience of 5,000 people. Lookalike Audiences are best suited for identifying new individuals that you hope to engage.

To see exactly how your lookalike audience is performing, it is often best to split test the lookalike against the custom audience that you originally imported. To put it simply, a lookalike audience is a tailored audience similar to one that you've already created within Facebook.